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10 creative logo design trends for 2021

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After a less than ideal start to the new decade, the 20s are in dire need of a rebrand. Luckily, the following logo design trends for 2021 are more than up to the task.

We polled our community of logo designers from around the world, and their predictions represent the shifting climate of the design landscape. While last year’s trends were focused on reinvention through new technologies, a common theme in 2021’s logo trends appears to be innovation within constraints. The past year may have constrained the world in a number of ways, but the logo designers of 2021 are pressing on regardless.

  1. Stained glass
  2. Perspective drawing
  3. Simplistic geometry
  4. Divergent letters
  5. Authentic portraiture
  6. Pristine symmetry
  7. Kooky characters
  8. Modernized symbolism
  9. Static motion
  10. Analogous color schemes


1. Stained glass

Logo design, as a relatively modern invention, often seeks inspiration in the techniques and limitations of the past. In 2021’s case, many logo designers are finding enlightenment in the stained glass windows of the Dark Ages.

Stained glass mountain landscape logo design
By cmyk13

When applied to modern designs, the fracturing of images into shards of solid color lends ordinary concepts a touch of the abstract. Stained glass is also associated with sanctity given its roots in the medieval church. It is likely no coincidence that this logo trend is so often used in conjunction with beautiful vistas of nature. After spending the better part of a year stuck inside, we can expect our fragile ecosystem to be blessed with reverence in the stained glass logo designs of 2021.


2. Perspective drawing

As iconic logo designer Lindon Leader once put it, great design is born from simplicity and clarity. These two virtues are what allow logo designs to effectively communicate the complex identity of a brand to a viewer. It is why so many past logo trends have focused on minimalism and flat design.

logo design trends example: Minimalist perspective cube logo design
By bo_rad

While the logo designers of 2021 are in no way abandoning this approach, they are looking to reclaim some of the magic that has been lost in over-simplification. A popular logo design trend has been to incorporate subtle perspective angles. Using basic drawing techniques such as linear perspective, curvature or foreshortening, designers are able to create the illusion of depth without complicating the design.

logo design trends example: Minimalist perspective 3D logo design
By §amin

The effect is that logos feel emphatic—the brand literally leaping off the page—while the semi-flat design techniques that have served designers so well up until now remain intact.


3. Simplistic geometry

Shapes are the building blocks of imagery. But while primitive shapes such as triangles, squares and circles are often phased out once they have laid the groundwork, there is power in their pure simplicity.

geometric logo design trends example: Colorful simple abstract shapes logo design
By KisaDesign
logo design trends example: Colorful abstract simple shapes logo design

By Eva Hilla

logo design trends example: Colorful abstract simple shapes typography logo design

By Arkline©

logo design trends example: Colorful monoline chicken abstract logo design
By sanjar

The designers of 2021 are taking advantage of this power with logos made out of simple lines and shapes. This strict adherence to shape minimalism gives these logos an air of calculated restraint, allowing them to take liberties elsewhere—such as in richly saturated colors.

logo design trends example: Colorful abstract simple shapes logo design
By casign

An added feature of this approach is that simple layering can create an illusion of structure and depth, a nod to the perspective drawing trend we noted earlier. Through pure shape language, designers are able to create logos that are easy to parse, memorable and joyously bright with color all at the same time.


4. Divergent letters

Wordmarks—logos that are based around a typeface—have a reputation as straightforward, for better or worse. While they make the brand name the entire focus of the logo, and therefore more memorable, they do not leave much room for creative license. But the logo designers of 2021 are changing that impression one letter at a time.

logo design trends example: Hand-lettering logo design for lamp company
By Radovan Ciobanenco
logo design trends example: Typography logo design for t-shirt brand

By dellfi ©

logo design trends example: Typography lettering logo design for real estate

By matanomira

logo design trends example: Hand-lettering logo design for wine company

By ree23

logo design trends example: Hand-lettering logo design for organic food brand

By PrstiPerje

Specifically, we are seeing more and more exaggerations of one letter within a wordmark. This can be as subtle as an off-colored title over a lowercase ‘i’ or as noticeable as towering chopsticks forming an uppercase ‘H.’ The divergent letter not only creates a point of interest to draw the eye, it gives brands the best of both worlds: a traditional, type-based logo that also isn’t afraid to break the rules.

logo design trends example: Hand-lettering logo design for food brand
By extrafin
logo design trends example: Hand-lettering logo design for tea brand

By Egevarth

logo design trends example: Hand-lettering logo design for ice cream business

By ananana14

logo design trends example: Hand-lettering logo design for sushi restaurant

By finalidea

logo design trends example: Hand-lettering logo design for sneaker brand

By ✒️ Joe Abelgas ™


5. Authentic portraiture

It is a well-documented fact that people intuitively seek out other faces, and that is why portraits are useful for establishing an emotional connection in design. The more authentic and recognizable those faces are, the deeper the connection.

logo design trends example: Portrait logo design illustration
By Graphz Real™

For this reason, more logo designers in 2021 are turning to portraiture that reflects diverse races, cultures, genders, age groups, and more. In contrast to the homogeneous representation that too often overcrowds the media, this approach creates an authentic and real impression, which helps people connect with a brand in an instant. These logos can range from simple, flat character portraits to detailed illustrative techniques that highlight flaws and wrinkles.

logo design trends example: Hand-drawn portrait logo design illustratio

By maneka

logo design trends example: Hand-drawn portrait logo design illustration

By Archiwiz

The bottom line is designers are fed up with images that don’t feel personable. At the end of the day, whether a logo is telling a story about the people behind the brand or the people whom the brand serves, people are the point.

logo design trends example: Engraved style portrait logo design
By green in blue
logo design trends example: Retro style portrait logo design for a surf brand

By PrstiPerje

logo design trends example: Hand-drawn portrait logo design illustration for a barber

By Tataki

logo design trends example: Hand-drawn portrait logo design illustration

By sarvsarr

logo design trends example: Hand-drawn portrait logo design for organic food company

By Zvucifantasticno


6. Pristine symmetry

Balance is one of the essential principles of logo design, and symmetry is perhaps the most extreme expression of it. Symmetrical logomarks are identical on each side when split down the middle.

While sameness and predictability might seem synonymous with redundancy, symmetrical design is all about strength. They remind us of buildings, which—however tall and complex—are designed to stand their ground, and they achieve this through perfect symmetrical balance.

logo design trends example: Minimalist symmetrical logo design for beer brand
By twelve.point
logo design trends example: Symmetrical nautical logo design

By artsigma

logo design trends example: Symmetrical logo design for apparel company

By austinminded

logo design trends example: Monoline symmetrical logo design for hotel

By humbl.

logo design trends example: Symmetrical monoline logo design for music festival

By artomatic

This pristine symmetry allows logos to contain line art that feels both impossibly intricate and perfectly ordered. But even though symmetry is common in geometrical designs, we are also seeing this trend find a home in hand-drawn logos. Whether it’s perfection or strength designers are pursuing, one thing is certain: the logo architecture of 2021 is built to stand the test of time.

logo design trends example: Symmetrical Athena laurel logo design illustration

By vraione

logo design trends example: Celtic tree of life logo design illustration

By Jani Tavanxhi

logo design trends example: Symmetrical art deco logo design for literary agency
By S.Kitanović


7. Kooky characters

While logo designers are leading the charge in representations of real people, many others in 2021 are contrasting this by appealing to caricature and exaggerated humor. We are seeing a rise in mostly illustrated logos that present witty, if outlandish, concepts from a rat playing doctor to a flamboyant donut dandy.

Cheshire cat themed logo design character illustration
By RaidenD
logo design trends example: Weird logo design astronaut illustration

By Curious Factory

logo design trends example: mean looking gnome logo

By Dusan Klepic

logo design trends example: Funny garlic character logo design illustration

By Rom@n

logo design trends example: Funny goat character logo design illustration for beer brand

By Wintrygrey

Businesses that deal in comfort or entertainment are looking to put their audiences at ease, and designers are responding with logos that radiate bonhomie. Ultimately, these whimsical designs make customers feel like they’ve found a friend instead of a brand.

logo design trends example: Funny weightlifting fitness logo design

By VectorArtist

logo design trends example: Humorous teddy bear logo design

By Nextasy

logo design trends example: funny donut character logo design illustration

By Giskart

logo design trends example: Humorous rat character logo for dentist

By Wintrygrey


8. Modernized symbolism

Logos have always had their roots in the symbols of old—from the rising Phoenix to the immortal goddess to the all-seeing eye. And like ancient hieroglyphs and pictograms, it is also the purpose of a logo to communicate through simplified iconography.

Phoenix sword seal logo design
By Yokaona
logo design trends example: All-seeing eye symbol minimalist logo design

By casign

logo design trends example: Egyptian style ankh symbol logo design

By Arthean

Typically, logos seek to create their own unique symbolic language, but in 2021, designers are channeling the power of ancient symbols. The effect is to associate commonly understood, classical virtues with the vision of a striving brand. Starting a new business is a leap of faith, and these symbolic logos carry the promise of a revelation.

Crescent moon logo design
By PrstiPerje
logo design trends example: Goddess illustration logo design

By C1k

logo design trends example: angel illustration logo design

By Yokaona


9. Static motion

In past years, we’ve seen the animated logos trend soar in popularity. While technology has provided the means for these impressive visual feats, 2021’s logo designers are challenging themselves to create motion within motionless logos.

logo design trends example: Glitch style motion logo design typography
By JohnBaiatul
logo design trends example: Soaring watercolor bird logo design

By Dmitry Litvinenko

logo design trends example: Bounce motion logo design for pest control

By TOTTO Design

This means an increase in motion tracers, fluid shapes, splatter particles and action lines. For businesses that look to innovate—such as tech brands—this is one logo trend sure to make a splash. It reminds customers that a brand is more than a product or a service: it is a living thing.

logo design trends example: glowing glitch art logo design
by GT Designs
logo design trends example: Shattered glass motion logo design

By Ian Douglas

logo design trends example: Glitch style vibrating logo design for audio brand

By Arthean


10. Analogous color schemes

With yearly logo design trends, we often expect to find techniques that are dazzling, revolutionary and subversive. Analogous color schemes, on the other hand, are what student designers learn about in first year color theory. This essentially means pairing colors that are adjacent to one another on the color wheel, and the result is a scientific approach to creating harmony (in place of the contrast of opposing colors).

soft peach and orange logo design
By Spoon Lancer
logo design trends example: Blue teal tiki illustration logo design

By Rock N Draw

logo design trends example: blue and green abstract logo

By artsigma

logo design trends example: Retro 80s vaporwave astronaut illustration logo design

By Dexterous”

logo design trends example: Blue purple monkey illustration logo design

By Fe Melo

While analogous color schemes are not necessarily new, their rising popularity in logo design may indicate a rejection of contrast. Color is one of the most important tools designers have for affecting the emotions of a viewer, and if you ask us, a little harmony is what we should all be looking forward to in 2021.

Subtle crescent moon logo symbol design for tech brand
By Arthean
logo design trends example: analogous color scheme logo with red and purple

By casign

logo design trends example: Blue purple technology app abstract logo design

By -Alya-

logo design trends example: Green blue and yellow nature monoline logo design

By aleT

logo design trends example: Blue pink popsicle logo design

By EWMDesigns

The 2021 logo design trends are an opportunity to rebrand this young decade. And with trends that focus on revitalising minimalism and classical compositions, from perspective techniques to simple shapes to symmetry, the logos of our future seem to be striving for a kind of purity. Whether or not this enthusiasm holds strong may depend on the rest of the world as much as it does these logo designers.

https://99designs.com/blog/trends/logo-design-trends/#1

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